via GigaOm
Most companies (including web startups), he said, are looking to “wow” with their products, when in reality what they should be looking for is an “‘of course’ reaction from their users.”
Such a simple, deceptively obvious comment, but so incredibly important for understanding the secret to good design.
This is another one of those quotes I’m going to carry with me for the rest of my life. The entire article is full of great quotes, and is a must read for anybody interested in product design.